If you have ever wondered why your matcha does not taste quite right, you are not alone. The secret lies not just in the powder, but in the way you bring it to life.

‘We just can’t keep up’ to the demand for matcha, says one tea farmer in Japan, as social media fuels a worldwide obsession.

The most trending matcha might not be for everyone's. Exercise and nutrition coach expalins how much matcha is too much matcha dor people. Read more below.

With Japanese producers struggling to keep up with soaring demand, here's what you need to know about this popular powdered green tea.

Everywhere you look, men are drinking matcha. How the green tea coffee alternative ended up at the center of a gendered debate.

Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring demand for the powdered green tea.

Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring demand for the powdered green tea.

The word matcha means "ground tea" in Japanese and comes in the form of a vivid green powder that is whisked with hot water and can be added to milk to make a matcha latte. Green tea was introduced to ...

Toothpaste tablets vs traditional paste: Read ahead to know about the key differences, which cleans better, and which is right for your oral health, with expert advice.

Los Angeles: At a minimalist Los Angeles matcha bar, powdered Japanese tea is prepared with precision, despite a global shortage driven by the bright green drink’s social media stardom.

At a minimalist Los Angeles matcha bar, powdered Japanese tea is prepared with precision, despite a global shortage driven by the bright green drink's social media stardom.

Matcha owes its global trend to Hollywood actor Gwyneth Paltrow, who in 2015, had posted on social media about trying a matcha latte at a local coffee shop. Tea enthusiasts, foodies and ...