Now, "The American" is the official name of the 14-team conference, and its rebrand is represented by a beefed-up generic ...

The American Conference dumps Athletic from long-held name, announces new eagle mascot with rebranding ahead of 2025-26 school year.

The American Athletic Conference has changed its name to The American Conference, or simply The American, as part of a ...

The AAC is rebranding itself as part of a wide-ranging effort to fuel growth and elevate its position in a quickly changing college-sports landscape.

In a rebranding move, the league officially announced it will now be known simply as the American Conference -- or, more ...