Amazon — like many young adults — reinvented its image several times in its adolescence. The tech giant, founded by chief executive Jeff Bezos in 1994, celebrates its 25th birthday this Friday ...

At only 18 years old, Amazon’s logo arguably has yet to reach iconic status. But its brand marque – the orange lower-case typeface underscored by a smile – is irrefutably ubiquitous. It’s ...

For the first time in more than 20 years, Amazon’s logo got a touch-up. In fact, all of its logos got a touch-up. The small but subtle changes are part of a company-wide brand system refinement ...

BACKGROUND: Gates supervisor: Amazon layoffs won't impact local employees "The logo is something that stays forever, with the building" said Shirley Tarabochia, general manager of ROC1.

In-depth Amazon coverage from the tech giant’s hometown, including e-commerce, AWS, Amazon Prime, Alexa, logistics, devices, and more. Millions of people are accustomed to looking for the Amazon ...

Amazon updated their logo across app stores, but it was changed after people made comparisons to Hitler’s mustache. By Christine Hauser. March 3, 2021.