In order to take advantage of the Prime Day deals, you must be signed up to Amazon Prime. But the good news is that you can sign up right now for a 30-day free trial, just in time for Prime Day. Visit here to start your trial now. After the 30 days are up, membership will cost you £8.99 per month.

MarketWatch polling suggests interest in Amazon’s super-sized Prime Day is muted. BofA analysts say the longer event suggests Amazon has more capacity to offer discounts, despite tariff fears.

Since Apple rarely offers sales on its own site, Amazon is your best bet for finding discounted Apple Watches, AirPods, iPads and more. We often see record-low prices on Apple tech during Prime Day, so keep your eyes peeled for Black Friday-level deals.