What is Rufus? Everything to know about Amazon's AI assistant that’s definitely not Alexa

In late 2024, Amazon introduced Rufus, a generative AI chatbot that helps people shop. It was a curious move for Amazon since ...

Amazon Reboots AI Agent for Workers, Taking on ChatGPT, Copilot

Amazon.com Inc. is rolling out an updated version of its main artificial intelligence tool for business, the latest effort to ...
PCMag

Amazon Alexa+ vs. Google Gemini: Which AI Will Rule Your Smart Home?

Generative AI is hitting your smart speakers and displays, reigniting the rivalry between Amazon and Google in the smart home ...
Digital Trends

Alexa+ wants to run your life, but Amazon must prove its AI can be trusted

Imagine talking to your Echo speaker, and it engages with a proper memory and information about your calendar and inbox. It helps plan and buy presents for the next party. Search through connected ...

Amazon seeks more grassroots adoption of its AI products, relying less on salespeople

AWS seeks to boost its AI products' organic growth, while rivals such as Cursor and Windsurf see better grassroots adoption.
adexchanger

Amazon Ads Introduces Agentic Functions To Its Generative AI Creative Studio

Creative directors? Who needs those? On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad ...