It’s time to grab your skinny jeans and blast The Strokes: the 2014 Tumblr girl aesthetic, or Tumblrcore, is back in style. While one could argue that the indie Tumblr look never truly left ...

The academia aesthetic doesn't just thrive on Tumblr. It’s also popular on Pinterest, Instagram, and TikTok, where the "dark academia" tag has over 1.6 billion views and "light academia" has ...

Gen Z is bringing back the Tumblr Twee aesthetic. Laura Hampson asks why we’re giving CPR to a trend less than a decade old. Stay up to date with notifications from The Independent.

Now, Tumblr has become a place where she posts "chronically." Tumblr, founded in 2007, experienced a meteoric rise, hitting 100 million blogs just six years later. By the early 2010s, the so-called ...

The Aesthetics Wiki is organized by suffix: “Wave” has 17 main pages; “Goth” has 14; “Core” has 125. There are also 27 pages dedicated to the various subgenres of “academia,” which ...

Every few years, millennials and Gen Zers revisit the early 2010s Tumblr aesthetic. Here's why some say 2014 remains a significant year in our collective cultural imagination. IE 11 is not supported.

What is the New Aesthetic? One accurate answer would be: things James Bridle posts to its tumblr. Another doubled as the subtitle for Bridle's SXSW panel, and it amounts to a generalization of the ...

Stuck in 2020, pretending it’s 2014. Millennials and Gen Z are revisiting indie pop, grunge fashion, and the early 2010s Tumblr aesthetic. Wouldn’t it be nice if life still looked like that?