Matching PFPs are more than just cute. Here's what they actually mean in relationships, and when it's time to feel a little ...

One fan even went as far as to say she's 'the most beautiful woman that has ever sang country music hands down.' ...

Among the emo, goth, scen kid, preppy, and cottage core aesthetics lay another, VSCO girls. Introduced by (primarily white) Gen Zers, as well as younger teens, this new lifestyle aims for a ...

New day, new beauty trend, and we are all for it. Let’s dive right into the ‘guava girl’ aesthetics, how to ace it and more about it.

Hailey Bieber put the clean-girl aesthetic on the map. Then she sold it for $1 billion. Beauty and branding influencers discuss the rapid rise of Rhode.

Mouni Roy has hit the beauty game with a big bang yet again, only this time it screams minimalism ...

Why are these little fishes suddenly all over fashion and home decor? Sardine girl summer, explained.

Shop Tarte’s Maracuja Cherry Crush Lip Collection and the limited-edition Trü Frü Tarte Cherries. 🍒 Shop the season’s hottest beauty and snack trend!

The "clean girl" aesthetic seems innocent enough, but this exclusionary beauty standard can be incredibly isolating and disillusioning for someone like me.

Mary Trump issues warning on long-term impact of Donald Trump move Great white shark sneaks up on Cape Cod paddleboarders: ‘Got to get out of here’ ‘Shut up, Dan’ — Elon Musk snaps at ...

Dive into Part 7 of our fabulous series on Amazon Designer Inspired Finds! If you're obsessed with that *rich girl aesthetics* vibe but don’t want to break the bank, this video is tailor-made ...

Created in collaboration with her childhood best friend, Francesca Aiello, the collection, with its suede bikini tops and breezy gingham coverups, radiates unmistakable farm girl vibes. Although the ...