We dug up some major deals on sneakers during Nordstrom's early Black Friday sale, and the discounts are unbelievable, with ...

As usual, “Die Weltmarke Mit Den 3 Streifen” save the best for their own. The German Football Association’s decision to allow ...

Adidas has released a huge batch of home kits for 22 countries, many of whom have either qualified or still hope to qualify ...

The newest version of UA’s £250 marathon shoe has a two-layer, beaded HTPU midsole and 37.5mm stack height. That combined ...

During fashion month, few attendees sported sneakers, and on TikTok, Gen Z has spoken: sneakers are out. What’s replacing ...

Until now, the sneaker industry has been dominated by global giants like Nike, Adidas, and Puma, but lately, a new wave of homegrown brands is quietly reshaping the game. A range of brands rooted in ...

Costco does stock their shelves with their own brand, Kirkland, but they also have a variety of other high-quality brands to ...

In today’s game, football isn’t just about goals and trophies; it’s also about the logos printed on the shirts, the brands, ...

We view Puma as a leader in global sportswear, but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to more than EUR 7 billion from EUR 3 billion as ...

Longin, Puma’s vice president of running and training, is speaking to The Athletic from their offices in Massachusetts. That ...

The world's third biggest sportswear brand is cutting jobs and accelerating its revitalization program as it leans on core ...