Accenture Song plans to integrate Aaru’s Lumen model across its AI suite, effectively giving brands the ability to “forecast” customer reactions before launching campaigns, products or services.

(RTTNews) - Accenture plc (ACN) Tuesday announced that Accenture Ventures has invested in Aaru, a company specializing in AI-powered prediction engines that simulate consumer behavior and preferences.

Accenture today announced that Accenture Ventures has invested in Aaru, creators of the leading AI-powered prediction engine that simulates consumer behavior and preferences, driving stronger ...