Social media is often thought of as just a tool for brand awareness – but the truth is that it can also be a driver of real ...

South of Midnight makes up for its orthodox gameplay with a fantastic story, well-researched setting, and an incredibly catchy lyric-driven soundtrack.

Though mascots are most notably present at sports games and school-spirit events, they tend to live on through pamphlets, handbooks and other publications. “The mascot, past and present versions, can ...

FILE - A burrowing owl and three young chicks sit at the entrance ... "It’s really nice to see the wildlife around, especially when it’s your mascot. I feel that's something that should ...

The death—and return—of the language learning app’s green owl mascot, Duo. “It's the biggest thing I've seen happen in my time here in terms of cultural impact and response,” says Duolingo’s global ...

Alimentation Couche-Tard Inc. ATD-T co-founder Richard Fortin once compared the convenience store giant’s owl mascot to the corporation’s own hunting instincts. “We perched on our branch ...

Duolingo recently grabbed attention with a campaign featuring the “death” (then resurrection) of its beloved owl mascot; Jean Teng from brand tracking company Tracksuit looks at whether its “unhinged” ...

Call it a miracle, or a marketing ploy: Duo the owl is back from the dead. Two weeks after announcing the murder of its sassy green mascot, the language-learning platform Duolingo now says he's ...

Call it a miracle, or a marketing ploy: Duo the owl is back from the dead. Two weeks after announcing the murder of its sassy green mascot, the language-learning ... and celebrating alongside other ...

Duolingo’s owl mascot, formally known as The Duolingo Owl, makes a surprise return Feb. 24, nearly two weeks after the language learning app shocked the world with the announcement of his ...