This is the heart of “yuru-chara,” the championing of mascots as part of everyday life. Japanese artist Jun Miura is widely credited with coining the term in 2009, outlining three fundamental ...

YURU COIN operates on a fully deflationary tokenomics model. All tokens were minted at launch — with no additional issuance ever planned. Every time fans vote, participate in official campaigns ...

The first Yuru Chara Grand Prix in 2011 was won by "Kumamon," a wide-eyed black bear with rosy cheeks representing the southwestern prefecture of Kumamoto.

Shinjokun, the yuru-chara of Kochi prefecture’s Susaki city, for example, used to attend 150 promotional events every year. Since the pandemic, however, all of his gigs got cancelled.

Kaparu, a lime-green mascot with a wide mouth and a bald spot, won Sunday’s Yuru Chara Grand Prix 2018 at a mascot festival in Osaka that attracted a remarkable 507 representatives of towns and ...

TOKYO, June 30, 2025 (GLOBE NEWSWIRE) -- YURU COIN, the official token of Japan's beloved Yuru-Chara Grand Prix, has officially launched, marking the first time the country's largest regional ...

TOKYO, June 30, 2025 (GLOBE NEWSWIRE) -- YURU COIN, the official token of Japan’s beloved Yuru-Chara Grand Prix, has officially launched, marking the first time the country’s largest regional mascot ...