After a successful entry into the instant noodles category last year through K-Bomb, Too Yumm! quickly became a favourite ...

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The K-Bomb campaign features Ananya Panday in a podcast-style content series, backed by QR activations, Manga-themed OOH, and ...

The move is aimed at reinforcing the brand’s position in the premium noodles category, following its entry into the segment last year.

Too Yumm! has now joined hands with Ananya Panday. “Ananya’s vibrant personality and strong youth connect perfectly with Too Yumm! K-Bomb’s identity as a fun & tasty noodles brand. Her influence and ...