Sophia James made seven videos to promote her new song "So Unfair," and one of them inadvertently launched a trend.

A new TikTok trend has users identifying with "Group 7," thanks to an indie rock artist's mission to promote her new single.

Group 7 has become the new “it girl” on TikTok. The phenomenon began in mid-October, when singer Sophia James shared a series ...

James, the musician behind the "Group 7" meme, released a seven-song album in 2024 titled "Clockwork," and has released a ...

The latest “group 7” trend on Tik Tok has a mysterious enough sounding tagline, but it began an "experiment to get her music ...

This is what you need to know about the trend that everyone from actor Madelyn Cline to carmaker Hyundai is jumping on.

A new trend is taking over TikTok, with social media users hoping to land a coveted spot in the exclusive “group 7.” ...

Singer-songwriter Sophia James tried to break through TikTok’s algorithm to boost her new song’s reach, but ended up creating ...

Musician Sophia James unknowingly launched a viral TikTok trend called 'Group 7.' Here's what it means to social media users.

A new trend is taking over TikTok, leaving For You Pages flooded with references to Group 7. What started as a creative ...

Because the premise was so simple, it spread fast. Folks stitched the video to announce their own membership, while others ...