In collaboration with Sony, the NFL will debut new headsets coaches wear on the sidelines during the upcoming season.

Sony is finally debuting the headset that it developed specifically for NFL coaches, after teasing it almost a year ago as part of a new partnership with the NFL. The headset features technology and engineering borrowed from Sony’s popular consumer-focused wireless headphones, such as the WH-1000XM6.

The new headset was first announced at CES in Las Vegas this January, in the midst of the NFL playoffs, at a Sony press conference that saw NFL commissioner Roger Goodell take the stage. Afterward I interviewed Sony and NFL executives about the then-prototype, and was the first member of the press to try on the headset.