Chinese social media apps are picking up thousands of new self-titled #TikTokrefugees: Xiaohongshu, known in the US as RedNote, and ByteDance’s Lemon8 rocketed to the top two spots of the Apple App ...

In 2025, media planning expertise will be at a premium as brands navigate a dizzying array of media formats, channels and platforms. Today, media is so vast, so complex, and so changeable, that it can ...

Supermarkets’ premium own labels set the pace during the recent Christmas period as UK shoppers looked for value; nine in ten households bought at least one of these lines during December, according ...

BlackRock has left Net Zero Asset Managers, a voluntary group committed to a goal of net zero greenhouse gas emissions by 2050, in part because of a backlash from Republican states opposed to the ...

Up to 85% of audiences in Asia are engaged or highly engaged when consuming podcasts, with levels overtaking social media in some countries, and this is offering new opportunities for advertisers. The ...

Dull advertising does not deliver the marketing intent and stems from accountability sinks – but creative development and evaluation can identify and remedy dull ...

Olympic sponsorship results in strong engagement levels, with the Paris 2024 Summer Olympics taking second place in terms of sports engagement in both the US and Canada in the past 12 months.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

AI will increase advertising efficiency and make the work more effective – that’s the dream at least; an alternative, nightmare scenario is a deluge of ads that are cheap to make and which don’t do ...

In the surface economy, a smartphone’s lock screen is transformed into a personalised and dynamic hub of information and entertainment – and this has the potential to become the next marketing ...