Retail innovation isn’t just about adopting flashy technology. It’s about embedding smarter, more sustainable practices ...

Learn about the benefits of generative AI storytelling as a way to brainstorm ideas, research topics, and get creative juices ...

Nostalgia marketing strategically uses references to previous moments in time to activate people's fond memories of those ...

Marketplace automation boosts CX by ensuring that the right pricing, availability, and promotions reach the right channel at the right time.

New banking tech like AI and business data clouds can streamline bank data infrastructure for better efficiency and security.

Distributors need stronger tools, better information, and real collaboration from their manufacturer partners for successful ...

When U.S. President Donald Trump announced sweeping tariffs on April 2, the CPG industry quickly scrambled to see if and by how much they would have to raise prices. Some companies with manufacturing ...

Namita Gupta-Hehl is a strategic marketing and communication leader with 25+ years of experience globally, currently working as the Global Head of Audience Experience and Engagement at SAP Enterprise ...