From dark social to niche communities, industry insiders share how brands are tracking real engagement and reimagining their ...

In the Energy Ka Gola campaign, Glucon-D distributed flavoured ice golas made with its energy drink across parks in four ...

In this article, Shriya Seshadri of SummerOwl Studio, explores why effective branding is less about appearance and more about ...

realme has launched a new teaser campaign that has sparked speculation online about the identity of its next brand face.

In 2025, digital advertising is projected to grow by 12% to ₹728 billion ($8.4 billion), while traditional media will see a ...

Behra has been associated with Carat for over three years and has held multiple roles, including Carat North business head, ...

The digital interaction was followed by the release of a campaign film in which Johar visits the newly launched store in ...

The digital experience invites users to generate and download their own nameplates through an interactive tool.

What do talking utensils, floating parathas have in common? They are examples of surreal advertising. But will this work in ...

Prints Street will support various output requirements such as retail signage, event branding, point-of-sale materials (POSM) ...

The service, now available globally, enables users to evaluate and optimise creative material, across TV, outdoor, print, digital, and social channels, with feedback delivered within 24 hours.

The move is aimed at reinforcing the brand’s position in the premium noodles category, following its entry into the segment last year.