Sweet Karam Coffee knows that the feeling of ‘home’ is its most powerful differentiator. And that emotion is held together on ...

Through The Great KFC Feastival, KFC turned moments of hunger into moments of homecoming, celebrating food as the bond that ...

With the acquisition, both communities will join the agency’s existing portfolio of media-led IPs, including Sarcasm, ...

India’s Women’s World Cup triumph is being hailed as a watershed moment, not just for the sport, but for the business of ...

Around 80% of the feature’s early active users belong to Gen Alpha, a group that uses the app more as a primary communication ...

The partnership is expected to launch a comprehensive communications campaign to strengthen the brand’s national presence and ...

OSMO’s Nipun Arora highlights the factors driving OOH growth this festive season, with strong ad demand from auto, consumer ...

It aims to enable brands to capture and unify customer actions across online, app, and offline channels, sharing the data in ...

Meta is aligning its ad measurement models closely with Mobile Measurement Partners (MMPs) such as Adjust, Airbridge, ...

Social Samosa announces the return of #SS40Under40, a platform that honours the visionaries redefining the future of ...

TukTuki Founder, Anshita Kulshrestha, explains how the new micro-drama app is targeting a Tier 2/3 market gap. She discusses ...

The agency will drive the platform's digital growth with full-funnel campaigns on Google and Meta to boost awareness, ...