A global paper from Havas Red shows how audiences are tuning out brand experiences that feel overly familiar or formulaic and what works instead.

In an AI-driven industry, FCB's Dheeraj Sinha sees vulnerability in middle-layer jobs, but says the real dividing line is not ...

With three generations in one office, agency leaders are challenged to design spaces where ambition isn’t one-size-fits-all, ...

Madison Media is the outgoing media partner, after bagging the account in 2019.

Hindustan Unilever and Reckitt remained the largest spenders, even as muted consumer demand saw FMCG companies tightening ...

You accept the way things are done because it’s the path of least resistance and you don’t want to make anyone’s life ...

A new version of the classic ‘Holidays Are Coming’ reinforces the brand’s commitment to generative tech and storytelling.

Nic Taylor, senior vice-president and head of our Lego Agency, said: “This holiday season, we’re inviting families to dive ...

Articles written by Simran Malik ...

The next era of Indian sports marketing will be shaped not by post-victory endorsements, but by brands investing early—before ...

The Campaign India Digital Crest Awards (CIDCA) return in 2025 for their sixteenth edition, carrying forward a proud legacy ...

As NCLAT upholds the INR 213 crore fine but scraps the data-sharing ban, the verdict redefines how privacy and dominance ...