The Women in Blue are experiencing a well-deserved moment in the sun. But will the roaring cheers translate into better brand ...

Its pitch to performance-driven D2C brands, agencies, and enterprise teams is straightforward: turn advertising from a ...

Agency group confirmed it received an ‘unsolicited approach’ to buy M&C Saatchi Performance.

AI has created one of the most significant paradoxes of modern business: it is both the most transformative industry and the ...

As digital fandom reshapes sports marketing, brands are shifting from endorsements to immersive, athlete-led storytelling ...

Our weekly roundup of the latest appointments and account wins from BharatPe, Mobavenue, Criteo, Pantaloons, KidZania India, First Sight, T-Series, Kult and more.

While AI transforms much of advertising, fragmented data ecosystems mean measurement still demands a hybrid of technology and human judgement.

Using 50+ Android apps and roughly 10 million installs as its engine, Arcade appears to be the work of a coordinated fraud ...

With increasing penetration in high-frequency, non-food categories, q-commerce platforms are creating ecosystems that drive long-term engagement. Operationally, the ecosystem has shown remarkable ...

From Tinder’s ‘Dating Scaries’ to Bingo!’s desi ghosts, brands turn Halloween into a playground for cultural commentary, ...

Selling the international arm won’t be simple, opines Humphrey Ho. The buyer can’t look like the ad holding groups of old, ...

When a Marriott ballroom in Tokyo turned into a ‘mini Super Bowl’ for Enhypen fans, it was long-term brand play. Marriott’s ...