Madlen Nicolaus, CMO at Hexagon, talks about creating engaging B2B campaigns and how the business is finding ways to stand ...

Digital Shift is Econsultancy’s quarterly webinar that focuses tightly on digital technologies, marketing and ecommerce. Delivering actionable insights on trends that will be significant in the short- ...

With short video taking over social media and consumers enjoying more entertainment through streaming and video platforms, there are more opportunities than ever for brands to use video in the right ...

The fashion retailer’s new homepage breaks from navigation norms and has led to criticism from some shoppers, but its full-screen social aesthetic shows products at their best. Sometimes, a single ...

AI-powered, or vector-based, search is one of the technologies being added to ecommerce stacks to deliver better customer experiences (see our article, ‘What exactly is AI-powered commerce search?’).

The vast majority of human behaviour is not fully conscious. Understanding how the brain works, how it processes information and makes decisions will help you deliver better, more effective ...

This article is reproduced from Econsultancy’s report, Email Marketing Best Practice: Setting Goals and Measuring Success, authored by Kath Pay, and one of a suite of nine email guides available to ...

Back in July 2022, a statistic from Google about Generation Z and their use of social platforms for search started making headlines. “For Gen Z, TikTok is the new search engine”, proclaimed the New ...

It was fever pitch when it came to AI discussions last year. When tech comes along that brings to mind that famous quote from Arthur C. Clarke (“indistinguishable from magic”), the press takes notice.

The retail media market has come a long way since Amazon first launched its network in 2012. Since those early days, a broad range of retailers and other businesses have established their own retail ...