As an industry, marketing is having a bit of an identity crisis,” said Katie Martin, Senior Marketing Excellence Manager at ...

At Think Summit Europe last month, one key trend (outside of how AI is changing CRM) was how brands are increasingly incorporating multiple first-party customer data points into personalised email.

Image: Shutterstock. Currys is on an upswing at the moment, with a reportedly “healthy return” on its marketing spend, growth in both of its key markets of the UK & Ireland and the Nordics off the ...

According to a Kantar study, 68% of US consumers expect brands to be clear about their values, while Millennials and Generation Z have the highest expectations of all age groups. Kantar’s ‘2021 Media ...

After years of industry hand-wringing, debates over alternatives, stats about marketers’ relative levels of preparedness, and stock imagery of biscuits, on Monday Google delivered the news that it ...

Last year, in our 2023 trends and predictions, we highlighted the value of creativity and the need for businesses to make time to be creative.. This was based on a clear message emerging from our ...

From Google announcing multi-modal ‘multisearch’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive ...

For more up-to-the minute social trends, read the latest edition of our Social Quarterly report.. And for much more on 2023 predictions, don’t miss our Digital Marketing and Ecommerce Trends 2023 ...

An annual snapshot of attitudes towards prioritising and measuring marketing effectiveness, Marketing Week and Kantar’s ‘The Language of Effectiveness 2024’, shows a distinct surge in interest towards ...

Social media campaigns play a key role for charities in building awareness, generating engagement, and crucially, helping to raise funds. The Covid-19 pandemic has certainly brought the importance of ...

The ‘Influencer Marketing 2020’ report, published by Influencer Intelligence in association with Econsultancy, found that for approximately 6 in 10 of the digital marketers surveyed, the purpose ...

I’l be honest: when I first heard the term brand activation; my eyes almost rolled out of my head altogether. It’s got meaningless marketing buzzword written all over it. But as I researched the term ...