OpenAI and other LLM companies must slow down, respect content creators and work with industry stakeholders if they want to build sustainable advertising businesses.

WPP and Publicis Groupe are also competing in the Tylenol marketer’s pitch.

WPP and Publicis Groupe are also competing in the Tylenol marketer’s pitch.

Every week, Ad Age spotlights the most important job moves across advertising, marketing, media and tech. From agency shakeups to brand-side appointments, here are the leadership changes shaping ...

Oakley says, “Athletic Intelligence is here” in a spot that calls attention to its partnership with Meta on AI glasses.

Brands must navigate the rising third-party delivery app marketplace while fending off threats such as weight loss drugs and ...

Jason Kelce leads a beer-fueled battle in “Thermal Buzz,” a loving tribute to the macho glory of the “Predator” universe.

The traditional CMO role is obsolete, and modern marketing must unify acquisition and retention under a single, ...

Several speakers at ZCON, the Gen Z conference hosted by UTA's Next Gen practice, discussed how they're swapping screen time ...

The THC beverage brand is testing AI’s ability to create short content for attention on social media.

On Ad Age’s Marketer’s Brief podcast, Blumhouse CMO Karen Barragan breaks down Halloween “drive-by” fans, creator-led campaigns and why authentic brand fit drives horror marketing impact.

The software company’s new tools already count The Home Depot, Disney and Coca-Cola as customers.