With surging viewership, fan engagement, cultural prominence, and sponsorship investments, women’s sports are more popular than ever. More than double

The show, 'Women's Sports Now,' will be hosted by Former WNBA star and Atlanta Dream co-owner Renee Montgomery, and comedian Sarah Tiana, joined by veteran sports reporter Suzy Shuster.

Women’s Sports Now’ will offer a weekly roundup of the biggest stories in women’s sports. Women’s sports viewership has exploded in recent years, leading leagues like the WNBA and the National Women’s Soccer League (NWSL) to expand with new franchises and make big-dollar TV deals with ESPN,

Roku has teamed up with Reese Witherspoon’s production company Hello Sunshine and Rich Eisen Productions for the new weekly talk show “Women’s Sports Now.”

Roku is launching a weekly sports recap program, "Women's Sports Now," to capitalize on higher interest in women's sports. This article, Roku launching Women’s Sports Now recap program, was first published at The Desk.

The streamer has to be targeted with its investments, but its growing viewership comes with the cost of needing to develop more programming. The Roku Channel isn’t quite ready to step up to Netflix’s level.