Selena Gomez’s Rare Beauty is no stranger to creating major buzz (and clearing the Sephora shelves) with fresh launches — and ...

Rare Beauty is taking its first swing at fine fragrance — and it’s hard to miss, especially if you’ve walked past a ...

Three scratch-and-sniff billboards for Selena Gomez’s Rare Beauty have been installed in Manhattan. When passersby agitate ...

Selena Gomez's beauty brand, Rare Beauty, just launched its first perfume - here's why it's making positive waves within the world of beauty inclusivity.

Chances are you’ve seen your favorite celebrities make waves in places beyond the stage and movie screen. Hollywood’s most ...

Rare Beauty is at it again, releasing game-changing products in a market that feels hard to innovate in like there Soft Pinch Liquid Blush and Tinted Lip Oils. With Rare Eau de Parfum, Selena Gomez’s ...

Singer and actor Selena Gomez's brand Rare Beauty has just debuted its first ever perfume, and it's already getting high ...

Rare Beauty is launching their first perfume: Rare Eau de Parfum. The warm, decadent fragrance can be worn on its own or paired with a Fragrance Layering Balm to make the scent your own.

She talks fragrance personalization, wearing the scent to work and how Benny loves it (and smells really good) ...

It's no secret that Selena Gomez and Benny Blanco love spending time together in the kitchen, and they recently shared one of ...

With the debut of its first fragrance, Rare Beauty enters a new chapter. For founder Selena Gomez, it’s personal. “Some of my best memories were when I was creating this, in our little test tube, when ...

Benny Blanco confessed to wearing Selena Gomez's perfume "all over" to remember his love. See the sweet moment.