PostcardMania expanded its multichannel marketing campaign, Everywhere Small Business, by adding variable QR codes to the ...

Ann Mukherjee Marketing Summit, Booth faculty and alumni leaders examined AI’s power to connect brands to customers.

Worried by activities of fraudsters who disguise themselves as marketers or distributors of its products, lifestyle and ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

A legislative ban on pharma ads, a tool for companies to amplify messaging on drugs, including for precision medicines, is ...

According to software marketplace G2, it takes 50 milliseconds for consumers to judge your brand’s visual appeal. Without a ...

University of Idaho has resubmitted its $59M USDA grant with revisions to meet new AMP rules, shifting 66% of funds directly ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Direct mail is making a comeback—but this time, with automation on its side. Marketing teams seeking efficient, repeatable ...

Portsmouth Tourism Director Keith Toler said two state grants totaling $42,500 will help the city boost ongoing fall and ...