Given the erratic nature of Trump’s tariffs, marketers need to be prepared and have a scenario and a strategy for each future ...

Getting a user's attention can be difficult in the crowded space of B2B marketing, and marketing with GIFs can help you increase engagement. Source: Pixabay Brand Persona GIFs can help establish your ...

Aiming to “better serve” the needs of 20 million UK customers, Aviva hopes its Direct Line takeover will serve to strengthen ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Direct mail is making a comeback—but this time, with automation on its side. Marketing teams seeking efficient, repeatable ...

Quarter Mile Inc. earns Best Marketing Agency in Laredo for 2025, recognized for brand visibility, creativity, and client ...

PostcardMania expanded its multichannel marketing campaign, Everywhere Small Business, by adding variable QR codes to the ...

Nitin Khanna, Vice President of Marketing at Acko, shares how the company has direct access to customer data, allowing it to ...

University of Idaho has resubmitted its $59M USDA grant with revisions to meet new AMP rules, shifting 66% of funds directly ...

Australian founded sexual health and wellness company Moments, has appointed senior marketing executive Christina Zafirov as its brand and marketing manager. In her new role, Christina will lead the ...

Designed for today’s confident, health-conscious woman, DewGarden Fly is more than a product—it’s a movement toward ...