Liverpool’s Adidas Era Begins with Nostalgia and Style for 2025/26 SeasonNew Partnership Brings Fresh IdentityLiverpool’s ...

Liverpool’s return to Adidas for the 2025/26 season carries more than just commercial weight. After five years in Nike’s ...

The previous record was held by City’s rivals Manchester United, who held a £90m per year deal with Adidas. Liverpool, ...

Newcastle's Sweden international is the complete centre-forward and would make a fine squad even more formidable ...

Arsenal face Gyokeres delay, Eze bid; Liverpool open Isak talks; Rodrygo; Man Utd latest - Majors deals set to be confirmed as summer business steps up ...

Manchester City have landed an unprecedented kit deal in the annals of Premier League history, valued at a staggering £1.35 ...

Celtic and Newcastle will contest a Battle of Britain pre-season friendly this weekend with more than just bragging rights on ...

Marketing experts say German company will probably see a profitable return despite commitment to pay £100m a year ...

Manchester City extend their kit partnership with Puma for at least 10 years, with the contract understood to be worth a ...

A New Benchmark in Premier League Kit PartnershipsManchester City have once again raised the bar, this time off the pitch. As ...

Manchester City have signed a record-breaking new contract with Puma worth at least £1billion. The £100million-a-year deal ...

Manchester City have signed a £1billion deal with kit manufacturers Puma. The German brand already make City’s kits but the ...