WhatsApp, Instagram, and Amazon are powerful, but they're pigeon-holed compared to their Chinese equivalents, which drive ...

China Trading Desk has developed a Five Economies Framework, a way to understand what Chinese travelers are seeking from ...

Launched in 2013 by entrepreneurs Miranda Qu and Charlwin Mao in Shanghai, Xiaohongshu combines the visual appeal of Instagram, the inspirational flair of Pinterest, consumer forums' detailed ...

RedNote, which is known in China as Xiaohongshu, the Mandarin term for “little red book,” is the most downloaded free app on the Apple App Store.

Chinese social media platform Xiaohongshu, the Instagram-style app where young consumers to share lifestyle tips, is seeking to become a new force in the country's crowded e-commerce market by ...

For travel brands eager to tap into the booming Chinese outbound market, RedNote — known domestically as Xiaohongshu — is rapidly becoming the indispensable platform for travel inspiration and ...

In Mainland China, Xiaohongshu bridges inspiration with the transaction, seamlessly connecting to eCommerce platforms, making it an increasingly powerful tool in the social commerce mix in China ...

Chinese travelers aren’t finding out-of-the-way locations by chance. They are all followers of Xiaohongshu (Little Red Book), China’s answer to Instagram, which has also become their travel bible.

Xiaohongshu (XHS), also known as RedNote outside of China, has surged into the global spotlight following the US ban on ...

RedNote, also known as Xiaohongshu or “Little Red Book” in English, is a Chinese social app that combines e-commerce, short videos, and social media posting functions. The app has become a ...

Launched in 2013 by entrepreneurs Miranda Qu and Charlwin Mao in Shanghai, Xiaohongshu combines the visual appeal of Instagram, the inspirational flair of Pinterest, consumer forums’ detailed ...

Xiaohongshu, the platform also known as Red with 300 million monthly active users, held a two-day summit last Wednesday and Thursday in China’s e-commerce hub Hangzhou, the home city of Alibaba ...