From Matcha Girl to Coffee B*tch: Understanding Xiaohongshu’s mean girls at work Forget #GirlBoss. On Xiaohongshu, a new wave of office antiheroines – from Matcha Girls to Coffee B*tches – is changing ...

Authorities in China have banned a hotel from offering a red panda 'wake up call' service.

In today’s fast-paced digital landscape, creating content that resonates across different social platforms is both an art and a science for content creators. Having a prominent presence on both ...

From niche social networks to AI companions, consumer tech startups are stirring buzz. We spoke with nine venture capitalists about which startups are on their radars. These 19 companies are ...

For the first time on an international stage, she outlined Xiaohongshu's unique community ecosystem and the philosophy behind its native marketing approach, which has reshaped brand communication ...

In her address, Zhiheng unpacked the value, underlying logic, and success drivers of "seeding"—a model originating organically in Xiaohongshu's vibrant community, where users share real ...

Zhiheng shared that many users see Xiaohongshu as a digital bestie — a space where they connect with others through shared interests and emotions. Others view it as an encyclopedia for life and ...

Xiaohongshu (XHS), also known as RedNote outside of China, has surged into the global spotlight following the US ban on TikTok. This led to the emergence of "TikTok Refugees," as many US TikTok ...