Phlur might be a TikTok sensation with viral moments, but its strategy is rooted in solid foundations. Its goal? To disrupt ...

Following the early-pandemic emergence of #PerfumeTok, fragrance has become a connector across groups and generations. But ...

A very summery - but not flowery - scent. Not too overpowering. but warm and subtle. I can see me buying this again' ...

"The smell is so lovely you need to purchase this immediately, one of the best scents I've ever smelt before, and the scent ...

Recording artist and business owner Future has just recently released a women's fragrance called SINSATIONAL By Future.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Charlotte Tilbury’s new Fragrance Collection of Emotions explores emotional perfumery, and we tried all six scents ...

Crafted by master perfumer Louise Turner, Coach Gold is inspired by the golden glow of New York City on a sun-drenched day, and it shows. In every note, every swirl, every gorgeous gleam of that luxe ...

At first spritz, it's honestly pretty fresh and floral, thanks to the apple blossom and leans into a perfect spring/summer ...

Superdrug shoppers are bagging a massive saving on a 'classic' perfume that 'always gets compliments'. Marc Jacobs Daisy Love ...

"If you’re partial to a floral scent and love the thought of a garden by the sea, Sol de Janeiro Cheirosa ‘68 is for you.

So, when we heard Ruth Langsford reveal her fragrance recommendation, which is also one of the best long-lasting perfumes on ...