Phlur might be a TikTok sensation with viral moments, but its strategy is rooted in solid foundations. Its goal? To disrupt ...

Following the early-pandemic emergence of #PerfumeTok, fragrance has become a connector across groups and generations. But ...

A very summery - but not flowery - scent. Not too overpowering. but warm and subtle. I can see me buying this again' ...

"The smell is so lovely you need to purchase this immediately, one of the best scents I've ever smelt before, and the scent ...

Recording artist and business owner Future has just recently released a women's fragrance called SINSATIONAL By Future.

At first spritz, it's honestly pretty fresh and floral, thanks to the apple blossom and leans into a perfect spring/summer ...

Superdrug shoppers are bagging a massive saving on a 'classic' perfume that 'always gets compliments'. Marc Jacobs Daisy Love ...

So, when we heard Ruth Langsford reveal her fragrance recommendation, which is also one of the best long-lasting perfumes on ...

"I love it that much I ordered another bottle a few days later as didn’t wanna lose out on the amazing price." ...

If you’ve already picked up one of the best new perfumes for summer or dabbled in the pineapple or beachy fragrance trend, ...

I've got a dressing table filled with perfumes from some of my favourite fragrance brands, but I've found a new love in this ...

As much as we love monsoon as the breath of fresh air the season brings with it. But let’s be honest, getting drenched and ...