Club's brand evolution modernizes the popular heritage brand identity, colors, and Blue Note logo reintroduced in 2017, while ...

The Penguins were one of six expansion franchises that joined the NHL in 1967.According to the team, the "P" in the Winter Classic logo stands equally for Pittsburgh and Penguins and is inspired ...

For their fourth time on the NHL’s premier regular season stage, the Boston Bruins are donning a look that combines multiple eras of the team’s history.

The 2023 Winter Classic collection for the Boston Bruins and Pittsburgh Penguins is now available on Fanatics just a month before the annual matchup on January 2, 2023.

Well, my hometown St. Louis Blues joined the mix. A little more than 24 hours before puck drop for this year’s Winter Classic between the Blues and Chicago Blackhawks, the Blues' social media ...

The new "STL" logo created by the St. Louis Blues for the Winter Classic is made to look like a treble clef. Ben Jackson/NHLI via Getty Images I’ve always been a sports guy.

It's a bold move for the Blues, whose blue note logo is one of the best in sports, but in their previous two Winter Classic appearances in 2017 and 2022, they've done throwback-like jerseys with ...

Along with the announcement came a new image showing the official 20206 Winter Classic logo. It features Miami-themed neon blue and pink colors, along with a snow-covered palm tree.

Prior to the Winter Classic jersey, the Blues had only put “St. Louis” on the front of their jersey as a supporting figure. It was inside the note beginning in the mid-80s through the late 90s.

ST. LOUIS — Taking your first look at the St. Louis Blues jersey for the 2025 Winter Classic, you’ll notice something is missing. For the first time in the franchise’s 57-year history, there ...

With four NHL Winter Classics, two Stadium Series games and two Reverse Retro jerseys in the last 15 years, the Chicago Blackhawks are no strangers to new twists on their historic look. But their ...