The Tumblr witch howls: “Mercury is in retrograde, lock your doors and don’t go out!!!” Witch aesthetics also have more flexibility than weaponized femininity does.

The Tumblr witch, who Clements said is “tied up in intersectional feminism, in a desire to reclaim power, and to laugh as she does so.” She posts pentacles for the aesthetic, and exults in ...

Here's everything to know about the Sea Witch aesthetic, TikTok's ocean-inspired style, including practical ways to style it ...

Fans on Tumblr had long considered Lana a witch, mostly just based on her general aesthetic and some garden-variety pop-culture conspiracy theories.

The witch aesthetic on TikTok and Instagram resurrects issues of whitewashing and colonialism. You don't have to be a problematic witch. Prime Day Digital Culture Tech Science Life Social Good ...

Besides the subversion of society’s beauty standards, the witch aesthetic is a statement of another profoundly millennial value: a scorn for the unadorned body as fundamentally devoid of meaning.

Now, Tumblr has become a place where she posts "chronically." Tumblr, founded in 2007, experienced a meteoric rise, hitting 100 million blogs just six years later. By the early 2010s, the so-called ...