The new logo reflects the black-and-white color palette of HBO’s branding and retains the circle inside the counter of the A in “Max,” a callback to the circle inside the “O” in the HBO ...

What's new is the retro font that spells out BMW, and that the outer circle is no longer black but clear. So the new badge will take on a different appearance depending on what color of car it's on.

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding. by Andrew Liszewski. Updated Mar 31, 2025, 4:29 PM UTC ...

The Nets on Monday unveiled their new logos, which rapper and part-owner Jay-Z helped design. Courtesy of the Nets The Nets will move into the $1 billion arena at the start of the 2012-13 season.

Once I noticed just how many app logos have white-on-black color schemes — including Threads, the BBC, Uber, Apple TV and, yup, The Washington Post — I had to know what the heck was going on.

The slanted text in Alexandria Ocasio-Cortez’s logo, and its break from the traditional red, white and blue color palette, has formed a new graphical language for progressivism. Imitators abound.