Light and bright is the name of the game in this San Francisco kitchen that features Benjamin Moore's Decorator’s White ...

Named the company’s Color of the Year in 2016, this white paint remains a well-thumbed page in many designers’ fan decks thanks to its minimal undertones. Munroe favors its crisp, clean look ...

No color is complete, though, without a name. Wadden spends a lot of time thinking about what to name new paint colors and says white gives her the most trouble.

“White Dove is a go-to color for walls, trim, cabinetry, and other millwork,” adds Magno. “As a result, this color is a top selling white, consistently ranking in the top 10 most popular ...