While silk presses and keratin treatments have been go-to options for women looking to straighten their hair, some are ...

One writer dives into this less familiar treatment to understand the differences, similarities, and risks compared to hair relaxers.

Keratin treatments of yore brooked no middle ground between ironed flat and frizzball. They were one-size-fits-all. Toxic ...

Choosing the right hair treatment is crucial for managing frizzy, damaged hair. Keratin treatments reduce frizz and add strength, while hair smoothening relaxes curls. Hair botox deeply nourishes ...

Want to get prepped for summer? Then you might need to start thinking about it a year in advance. Here, beauty experts ...

Miami, Florida / Syndication Cloud / July 07, 2025 / Trybello LLC Key Takeaways Chemical-laden hair products often contain harmful ingredients like sulfates, parabens, and formaldehyde that can damage ...

Eggs are often hailed as a powerhouse of nutrients for the body. But is egg good for your hair? If so, what does egg do for your hair?

This week, our June/July cover star Rachel Chinouriri spilled all of her beauty secrets and go-tos; from her wash-day routine to her makeup obsession, here's her life in beauty ...

The haircare brand known for its viral at-home keratin treatment, founded by Georgiana Grudinschi in 2019, had one simple mission: to bring salon-quality hair treatments into people’s homes.

The cost can vary widely—you can receive keratin treatments in a salon, or you can purchase protein-rich conditioners at the drugstore.

ESSENCE.com: How well do keratin treatments work on colored, highlighted or previously processed hair? Sonya Raubeson: Keratin Complex Smoothing Therapy Treatments are compatible with professional ...