Amazon Wants To Sell Its Ad-Tech To Retailers. Is It A Trojan Horse?
Amazon's latest retail media announcement - offering its ad tech to other retailers - might seem like asking competitors to ...
Walmart is getting its first logo ‘refresh’ in 17 years—and its marketing chief explains why
"I wouldn't call this a rebrand, but really a refresh to reflect who we are today," Walmart U.S. Chief Marketing Officer ...
Walmart’s bluer new brand is its biggest update in nearly two decades
The retailer’s new logo and brand system is a welcome, if familiar, update. The 255 million customers who visit Walmart each ...