Launching a T-shirt business offers a unique opportunity to blend creativity with commerce. By following these steps, you’re well on your way to building a successful and sustainable venture.

A version of this article appeared in the May–June 2025 issue of Harvard Business Review. Zach Mercurio is a researcher and adviser on purposeful leadership and meaningful work.

Designers share everything you need to know about this low-lift decorating trend before you try it out yourself.