“As the official underwear of the @WNBA, Skims is as comfortable as it gets,” Skims wrote on Instagram, sharing a video of the basketball stars modeling various nude shades of the brand’s ...

From Angel Reese to Skylar Diggins-Smith and A’ja Wilson to Brittney Griner, these 10 WNBA athletes catch our attention with ...

NikeSKIMS, the first co-created brand between Nike and an external company, launches this spring. Merging Nike’s sport technology with SKIMS’ form-enhancing designs, the collaboration aims to redefine ...

Ads during women’s sports programs were 40% more impactful than the average primetime advertisement, according to EDO.

TV viewership for women’s sports surged 131% in 2024, fueling a 56% year-over-year increase in ad impact, according to a new ...

In sports, Skims did Olympic collections for Tokyo 2020, Beijing 2022 and Paris 2024. Last year, Skims became the WNBA’s official underwear partner and used Cameron Brink, Skylar Diggins-Smith, ...

The sportwear company Nike, which has faced lagging revenue and relevance, is teaming up with reality TV star Kim Kardashian's shapewear brand Skims.

Nike has recruited Ms. Kardashian to try to change its fortunes with female customers, but Nike gets more out of this than ...

The Skims partnership is the latest Nike effort to grow its women’s business. In recent months, it’s debuted the first signature shoe of WNBA star A’ja Wilson, launched an advertising ...

The EDO study also found that retailers like SKIMS, Fabletics, Bombas, Vuori, and Athleta ranked among the most effective ...

Kim Kardashian may have something up her sleeve. The “Kardashians” star, 44, was spotted shooting a mystery campaign on a beach in the Bahamas Tuesday. Kardashian stripped down into a leopard ...

SKIMS’ pivot towards athletic wear comes as ... Kardashian’s brand also unveiled its first-collaboration with the WNBA in May 2024, taking the brand’s sporting tie-ups to new heights.