Execs from Amazon and across the industry weigh in on a key part of the company’s surging ad business as its UnBoxed conference kicks off.

Amazon has launched a new ad format that offers contextual, localized messaging through spots purchased within Prime Video.

Interactive Video Ads, introduced Monday, expands Amazon Ads' national ad capabilities into local communities, enabling advertisers to make one national media buy while creating messages for specific ...

The feature allows advertisers to transform a single TV commercial into variants based on zip codes or for specific states ...