Apple's new ad is all about iMessage stickers, one of the new features introduced with iOS 10. The video, "Sticker Fight," (watch it in full below) shows people running around and slapping the ...

The developer of aclever sticker pack for iOS has been told by Apple that he has to change how the stickers look and act or else the stickers will be. ... Neither option is good.

Apple did not respond to a request for comment. As of Friday night, Phoneys remains at the top of the App Store’s charts for paid sticker packs, a position that Howell says it’s been in since ...