It’s been 20 years since Jergens brought self-tanning to the masses. Ahead, a sunless-tanning state of the union, from key new products to the psychology behind our tawny obsession ...

INNOVÉ Beauty & Wellness is the premier leader in full-body skin care and spray tan solutions and the power behind the best-known brands — Mystic, Norvell®, VersaSpa®, and WELLFIT™.

Tanning is back! No, it isn’t! Two news stories recently caught my attention. The first was how Gen Z kids — those cute 30-and-under folks you occasionally see doing wacky things on TikTok ...

If you want a flawless, natural-looking tan, there’s no better time than National Spray Tan Day to get it! Lifestyle Expert Jennifer Bonner shares her go-to products from Palm Beach Tan® to ...

Are you wondering, “How long does a spray tan last?” You’ve come to the right place. Ahead, tanning pros break down all you need to know.

A husband became a board-certified spray tanner after his wife asked him for a tanning subscription for Christmas.

When Sarah Baus, 27, told her husband she wanted a spray tan subscription, she was left stunned when he took things to the next level—by becoming a board-certified spray tan artist himself.

EXCLUSIVE: Spray tan at the ready, here’s a first look at Sunny Nights, starring D’Arcy Carden and Will Forte. They play an American brother-sister team who set up a spray tan business in ...

What is the safest way to tan? Sunless tanning products are the "only safe way to achieve a tan," Zubritsky says. She recommends getting a spray tan or purchasing over-the-counter self-tanners.

Kathy Hilton is a spray tan girlie, thanks to daughter Paris Hilton. “Paris did it for me. She does it for her nieces and she’s a professional,” Kathy, 65, exclusively told Us Weekly ...

Spray tan prep starts at least one week before your appointment. Here's a timeline of exactly what to do leading up to (and after) your tan.