The dhoti, available in 4 and 8 cubits, is priced Rs 600 and above. The company is also making it available in set, comprising a dhoti, shirt and belt, like a wedding set, Nagarajan added.

Think Ramraj Cotton and the first image that comes to mind is white shirts and dhotis. But this festival season, the Tirupur-based regional traditional wear firm’s trendy launch the ‘Veshtee ...

The dhoti goes well with rustic-coloured shirts in khadi or silk. You can quirk it up by teaming it with a bright printed shirt. For festivals, try dhotis with neon borders.

On Twitter, Iyer & Satiyer (@ireandsatire) said ‘my dhoti tying skills are zero. So this would help I guess.’ S. Ramesh, managing director of Pothys, said the sale of Velcro Dhotis are picking up.

These shirts are versatile and can be worn all year round with a pair of jeans or dhoti. Accentuate the cool dude vibe with a pair of aviators and a chain neckpiece . 3.