Vaseline is 100 percent petroleum jelly, and while it locks in moisture, ... shea butter; Don’t forget to protect your lips from the sun by using a product with SPF 15 or higher.

Vaseline’s Lip Therapy is only around 0.25 ounces (I use lots of chapstick, and they’re typically packaged in 0.5-ounce capsules instead) but, like magic, the tiny tub doesn’t seem to end.

According to Kantar Media, Vaseline spent $51.7 million on advertising in 2009 and $22 million in the first six months of this year. The new campaign is estimated in the double-digit millions.

And, while Vaseline might’ve been the cure-all for dry skin growing up, the remedy for your rough Shea No More | The Root Black News and Black Views with a Whole Lotta Attitude ...