Varsity Brands’ Corporate Family Rating (“CFR”) was upgraded to B2 from B3 and its Probability of Default Rating (“PDR”) to ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports ...

Cheerleading company Varsity Spirit is aiming for a 2032 Olympics bid by launching the Pro Cheer League. Why it matters: ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball ...

Varsity Spirit has had more than 80,000 people attend its events. The Pro Cheer League will try to tap into that fan base by competing the same night of other events starting in January in ...