The Value Proposition Canvas brings structure to the often chaotic and unpredictable task of generating content ideas. Done well, this will help you get in front of your prospective customers as ...

Of all the 9 boxes of the canvas, the two most important parts of the business model are the relationship between the Value Proposition (what you’re building) and the Customer Segment.

The value proposition canvas, on the other hand, dives deeper into understanding the specific consumer segment’s requirements and concerns and how the product or service addresses them.