His work blended classic design with a loose ’60s-style energy, giving publications like Rolling Stone an identity that ...

The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

With 32 historic teams across the league, every logo tells a story. But where do the New Orleans Saints place in our NFL logo ...

In recent years, a brand's core is no longer just about logo or ad campaigns. Instead, it's critically defined by all its ...

The Boston Bruins have unveiled their “new brand identity” ahead of the 2025-26 season, including new primary home and away ...

The newly unveiled logo is encased in an outline of the state of Ohio, reinforcing the Blue Jackets’ role as Ohio’s sole NHL ...

Logos help in the creation of a brand identity for a company or business because the primary uses of logos are to inspire trust, recognition and admiration for a business or product. A logo must ...

Accompanying the visual identity is a unique custom-designed typeface, Mammoth Sans, which features a 10-degree forward slant that mirrors Utah’s mountainous terrain and reflects the team’s ...

This identity becomes the core of how a brand interacts with the world, from digital platforms to physical spaces, and must be meticulously crafted to ensure consistency, relevance, and authenticity.

The new visual identity will also include “a sunny refreshed color palette, and graphic outdoor landscapes unique to the Mountain Dew flavors,” running across its physical and digital assets ...

A brand is a unique identity for a product and service that is created to distinguish it from its competitors. Learn why creating a brand is critical to successful marketing.

While the brand identity has evolved, iconic elements such as the logo remain unchanged. The brand essence of the UEFA Champions League is “the best of the best on the ultimate stage”.