PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

It’s time to rack up the discounts. While there’s still a day before the Nordstrom Anniversary Sale kicks off for the general ...

The president of Chopard, Caroline Scheufele, watched over the festivities as Michele Lamy, designer Tamara Ralph, and more ...

Four cultural stewards of sustainability unpack how indigo embodies Black fashion’s legacy of labor, innovation, and enduring ...

Discover the best vintage stores in Boston for unique and stylish finds. From vintage clothing to accessories, these shops ...

Designers revealed what's ahead for Spring/Summer 2026 denim during men's fashion weeks in Milan and Paris. While themes like heritage and quiet luxury lingered faintly in the background, the ...

While raw denim starts with a deep indigo hue, he says that the dye will fade over time, which will lead to a “one-of-a-kind whisker pattern and abrasion that is unique” for a personalized pair of ...

GUESS JEANS has officially arrived in Tokyo, opening its first Asian flagship store in the heart of the city's fashion ...

For Fall 2023 Couture Week, Julien Dossena took the helm at Jean Paul Gaultier as a guest designer. One of the most stunning ...

Discover the benefits of washing jeans inside out and learn the best practices for maintaining their color and quality.

Hidden deals include a Black & Decker Dustbuster for its best price in months and a Stanley-esque Hydro Flask for just $26.

1. **Embracing Smarter Jean Choices After 60** Fashion often gives a narrow view of denim looks. This often targets younger people bodies mostly. Women over sixty struggle with jeans that are just ...