The AFL was always looking for things to differentiate itself from the established league. They instituted the two-point conversion, invented the sideline camera rover, had five TV cameras at games ...

Utah’s flagship school says it is worried its block U symbol isn’t distinct enough. It now is moving to a new image.

My eighth stop on my journey took me to see the Red Deer Rebels, where my aunt and uncle had a big surprise waiting for me at the game.

A makeover is happening to the University of Utah to get out of the shadows of other schools who use the standalone U as ...

School leaders hope the newly designed logo will boost the University of Utah's national reputation — while supporting major ...

What do Amazon, Baskin-Robbins and Toblerone have in common? They all have hidden messages in their logos. Here's what they ...

Enter the design firm RARE, which worked with the Blues' team and brought an interesting perspective to things. "RARE is based in a little town outside Hattiesburg, Miss.," Chapman said.

The Edmonton Oilers are once again vying for hockey’s biggest prize. In some ways, religion scholars argue, the team’s fandom represents devotion to a way of life − and the oil industry.

Over the last few months, NHL's Utah Hockey Club has run multiple surveys asking fans for input on its permanent brand identity. After almost a million votes, the team has finally revealed its new ...

Since then, the team has operated under the "Utah Hockey Club" name; now, it will be the Utah Mammoth. The team heavily involved fan voting in its process for selecting a new name.

Utah Hockey Club has a new name. Here’s everything you need to know. Smith Entertainment Group announced Utah Mammoth is the permanent name of its NHL franchise.

Utah's NHL team is now the Utah Mammoth. The name was chosen after 850,000 fan votes. Mammoth branding includes Utah ties, new designs, and merchandise available Wednesday.